DeepOpinion is a fast-growing series-A enterprise SaaS scale-up in IDP (Intelligent Document Processing) and Generative Automation, providing state-of-the-art in-house models and LLM-based automation.
DeepOpinion is a fast-growing series-A enterprise SaaS scale-up in IDP (Intelligent Document Processing) and Generative Automation, providing state-of-the-art in-house models and LLM-based automation.
Problem:
Large businesses struggle with manual workloads for repetitive cognitive tasks, leading to higher operational expenses, increased errors, and reduced productivity.
Solution
Build a generative automation and intelligent document processing platform that streamlines enterprise back-office processes, enhancing productivity by automating repetitive tasks and seamlessly integrating with existing tools and workflows. This solution reduces operational costs, minimizes errors, and improves overall efficiency, enabling businesses to focus on higher-value activities and better serve their customers.
Tools and Technologies:
Figma, Jira, Notion, HTML, CSS, React (TypeScript), Storybook, Python (FastAPI), Autotransformer (in-house model), PostgreSQL, Pinecone, GCP, LangChain, Tensorflow, GPT-4.5, Redis, Google OCR, Github, OKTA, n8n.
Established comprehensive design discipline including workflow, process...
Established a cohesive design system.
Introducing AI Copilot (AI Coworker).
Launched zero-shot and few-shot models as a node and AI skill.
Conducted user research, analysis, and root cause analysis to identify user problems.
Mapped user journeys, defined workflows, and collaborated with Trio to ideate solutions.
Designed wireframes and low-fi prototypes, ran user tests, and iterated based on feedback.
Industry
Ent. SaaS
Position
Senior Product Designer (Core Team)
Platforms
Web app
Team size
2 PD, 2 PM, 23 Eng.
Timeline
2023 - 2025
Primary User Group Persona
Aksha
Automation Developer
Age: 26
Location: Berlin
Tech Proficiency: Moderate
Gender: Male
Goal
To automate manual time-taking processes for other departments.
Performance: Easily build AI with human-level accuracy, with less data
To cut the time and increase efficiency within the BU processes
Challenges
Time: To get production ready ASAP
Reliability: To rely on the accuracy
Monitor the process status and outcomes
"I need to help other departments to automate their manual processes."
Aksha has a basic understanding of scripting languages like R and Python and brings years of experience using enterprise software. While he admires technology, he lacks the expertise to develop software independently. His approach is results-driven, with a strong emphasis on functionality and practical outcomes.
Our Process
At DeepOpinion, we adapted the double-diamond product design process. It looks something like this:
Our non-linear process reality
In reality, sometimes our process looks more like this though.
Design system development process:
Feature design discovery process
User journey map
We craft seamless user journeys by analyzing goals, optimizing interactions, and aligning workflows with user needs, ensuring efficiency and impact.
User research synthesis
To identify our users challenges, we initiate in-depth user research phases. This involved engaging with our customer base through interviews, and feedback sessions.
Usability tests
We conduct rigorous usability testing sessions to gather valuable insights and feedback from users, ensuring that the final product meets their needs and preferences while optimizing overall user experience.
SUS
Within the discovery phase, we conducted SUS (System Usability Scale) assessments by presenting users with interactive prototypes. This allowed us to gauge their ease of use, identify pain points, and gather actionable feedback to refine the design and enhance overall usability.
Problem
Users struggle to efficiently customize data processing workflows, facing challenges in adjusting pre-processing labels and defining the desired output, due to complex interfaces or the need for technical expertise.
Goal
The primary objective was to enable the users to easily adjust/create pre-processing label information and define the desirable outcome (type, format..) after the inference.
Discovery process
Method
Double Diamond
Rapid prototyping
Quantitative and qualitative research
Research result
Blind Trust in the Model: Users reported feeling uneasy relying entirely on the system without any mechanism to review or validate the model’s output.
High Error Rates: 75% of participants highlighted frequent inaccuracies in the outputs, particularly in complex or edge-case scenarios, leading to significant manual rework.
Line item processing: Users expressed interests in ways to process line items as well as line hierarchies.
Broken Feedback Loops: Participants felt disempowered because there was no way to provide feedback to improve future model performance.
No Error Indicators: The absence of indicators or explanations for potential errors in the output left users uncertain about the reliability of the results.
Research
Conducted interviews with 12 frequent users to uncover frustrations and preferences.
Analyzed behavioral data to identify bottlenecks in the current flow.
Researched competitors to identify best practices.
The Impact
The HITL interface revolutionized DeepOpinion’s document processing workflow, transforming AI-powered automation into a seamless, high-confidence experience for users in high-stakes environments.
🚀 Key Innovations:
✅ Visual Confidence Scoring – Instantly assess AI predictions with an intuitive scoring system.
✅ Hierarchical Labeling – Enable precise, granular data correction with structured label management.
✅ Split-Screen Validation – Compare original documents and extracted data side by side for effortless verification.
✅ Advanced Line-Item Validation – Validate, refine, and correct line items and their properties with precision.
✅ Dynamic Label Editing – Modify label properties and hierarchies in real time to ensure accuracy.
✅ AI Feedback Loops – Every correction strengthens the model, continuously improving performance and reliability.
✨ Impact: Users in high-consequence settings gained unparalleled trust in AI automation, boosting adoption, accuracy, and efficiency in document processing like never before.
© 2025 undo labs Studio
Let’s talk.
Tell us about your project—whether it’s a UX/UI design, SaaS or website design and development, SEO, or marketing.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
Customer success
at undo labs®
Rami
PRIVATE CONTENT
Enter passcode to continue
PRIVATE CONTENT
Enter passcode to continue
© 2025 undo labs Studio
Let’s talk.
Tell us about your project—whether it’s a UX/UI design, SaaS or website design and development, SEO, or marketing.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
Customer success
at undo labs®
Rami
© 2025 undo labs Studio
Let’s talk.
Tell us about your project—whether it’s a UX/UI design, SaaS or website design and development, SEO, or marketing.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
Customer success
at undo labs®
Rami
© 2025 undo labs Studio
Let’s talk.
Tell us about your project—whether it’s a UX/UI design, SaaS or website design and development, SEO, or marketing.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
Customer success
at undo labs®
Rami
Let’s talk.
Tell us about your project—whether it’s a UX/UI design, SaaS or website design and development, SEO, or marketing.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
Customer success
at undo labs®
Rami